Nissan declares August 21st "Bolt Day"

Honoring the fastest man on Earth, Usain Bolt, Nissan has declared August 21 "Bolt Day"! This day just happens to be the seven-time gold medalist's birthday, which he recently celebrated his 30th birthday. 

The "Happy Bolt Day' campaign will include cohesive content and fan-driven social media interaction. Fans worldwide are welcome to imiate Bolt's lightning bolt pose on social media using the #HappyBoltDay hastag. View the #HappyBoltDay video, that shares a special message to Bolt's parents and to RSVP on Facebok to join the celebration.

"Usain Bolt has been pushing the limits and daring to go further his whole career," said Jonathan Adashek, Nissan's chief communications officer. "We wanted to celebrate this special moment in time and find a way to thank Usain for everything he has done for his fans over the last eight years."

Nissan relaeased the last segment of "Bolt vs. Fame" last week. It was released worldwide across Nissan mediums after Bolt's win last Sunday. The video displays the climax of Bolt outrunning his prominent challanger, fire. The short, documentry-style two miunte video first premiered in July, which conveys Bolt being challenged in a fictional "Fire Research Labortory" to compete against the speed of a flame. The video is taken place in Jamica, Bolt's hometown, where Bolt is driving his custom Nissan GT-R oon "Bolt Gold". 

Bolt was announced Nissan's Director of Excitement in 2012 and also serving as an ambassador for the Nissan GT-R.